We live in a visual world and it’s getting more image-driven every day, with video leading the charge when it comes to online information consumption. That why, according to a recent Forbes report, 87% of online marketers currently use video content as a part of their digital marketing strategies.
When thinking about where to allocate your 2019 marketing budget, video should be your go-to promotional asset. Online video campaigns help organizations increase brand awareness, engage with target audiences, build brand loyalty and trust and showcase a compelling story to make a positive impact for your organization.
Although video marketing is a powerful tactic, there are a few things you should keep in mind before launching your campaign:
- Videos under two minutes long get the most engagement
- 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes
- According to YouTube, mobile video consumption grows by 100% every year
- Driven by mobile video ads, US mobile ad spending will outstrip all traditional media ad spending combined by 2020
For the many Internet marketing campaigns Connect360 had the privilege of working on during 2018, C360 delivered to its clients over 17 million media streams with a video completion rate topping 82%, resulting in 450 million impressions and over 303,000 total tracked clicks. Based on the growth of digital marketing and online video specifically, we expect to see even stronger results this year.
To learn more about online video and effective digital marketing tactics, check out Connect360’s 2018 Internet Campaign Analysis here: http://c360m.com/2018_InternetMarketingCampaignAnalysis
Sources: Wistia, Ad Age, eMarketer
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.