From Recruitment To Retention: Modern Tools That Engage Boomers

We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, and live longer than previous generations. Because of this, many boomers look for volunteer opportunities to keep busy, feed into their personal interests, and leverage the skills they’ve learned throughout their careers for social good.

The following article offers a few ideas and tools to consider as part of your strategy to both engage with and recruit this demographic. To read the complete article click here:

http://blogs.volunteermatch.org/engagingvolunteers/2017/05/23/from-recruitment-to-retention-modern-tools-that-engage-boomer-volunteers/

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Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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