When US soldiers returned home from World War II, they married and began their families, in an era now known as the “Baby Boom”. Each day, 10,000 of those babies turn 65. By 2030, 1 in 5 Americans will be over the age of 65. This is having a tremendous impact on the nonprofit organizations and government agencies that provide care and other resources for seniors.
In an effort to address these issues and to help Americans prepare for living longer and maintaining a good quality of life in their later years, earlier this week, the White House held a Conference on Aging. This event is held roughly once every ten years. The first was held during the Kennedy administration.
Today’s seniors have one thing in common: their age. But this group of individuals is diverse, unique and varied. Connect360 can help your organization target specialty audiences such as this rapidly growing group.
One of the top 7 tax breaks for seniors is charitable contributions. Retirees have time to contemplate the causes that they value. Those with resources may be able to volunteer time or donate cash or property. Connecting with this audience could have a phenomenal impact for your organization.
On the other hand, your organization may offer services or other resources that benefit seniors. Perhaps your organization’s efforts are precisely targeted. Maybe you are hoping to reach seniors who have saved inadequately for retirement; seniors who have deferred retirement; seniors hoping to age in place; the 2 million people over the age of 65 that are home bound; seniors who are caretakers for other senior relatives and spouses; or active seniors, such as this record-setting 80 year old ultra-marathoner.
Through targeted messaging, such as public service announcements, placements on senior-targeted websites, out of home placements, direct mailings and other services, Connect360 can help your organization reach this growing dynamic population.
Please contact us to learn more about our services.
About The Author
Rachel Edelman
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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