{"id":39,"date":"2021-04-23T15:06:05","date_gmt":"2021-04-23T19:06:05","guid":{"rendered":"https:\/\/c360m.com\/index.php\/blog\/"},"modified":"2023-10-01T16:04:05","modified_gmt":"2023-10-01T20:04:05","slug":"blog","status":"publish","type":"page","link":"https:\/\/c360m.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n\n\t

Our Latest Article<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\"\"\n\t\t\t\t<\/a>\n\t\t\t\t\t\t

\n\t\t\t\tHow to Get a Public Service Announcement on TV<\/a>\t\t\t<\/h2>\n\t\t\t\t\t\t\t\tDoes your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a public service announcement on TV. Running a Public Service Announcement on national television allows you to access the millions of dollars in free advertising that broadcasters are making available to…\n\t\t\t\n\t\t\t\t\t\t\tRead This Article\n\t\t<\/a>\n

\n\t\tCategories\n\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\tAll Articles\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tCreating a Successful PSA\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tNielsen Looks at TV PSA Results\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tAccounting Requirements for PSAs and Other In-Kind Donations\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tDigital Marketing for Nonprofit Organizations\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tUsing Connected TV for Nonprofit Marketing\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tOut-of-Home Marketing for Nonprofits\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tMarketing to Hispanic Communities\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tFundraising Ideas Including Giving Tuesday\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tNonprofit Campaign Awareness\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tCorporate Partnerships as a Marketing Strategy\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tConnect360: Its Culture, Mission and History\n\t\t\t\t\t<\/a>\n

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Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t September 13, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

How to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t August 11, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

Google Analytics For NonProfits: A Simple Guide To the New GA4<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t July 17, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

Celebrating the 75th Anniversary of the Television Public Service Announcement<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t June 20, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

How, When, and Where Did Television PSAs Help Nonprofits in 2022<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t April 18, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

The Joy of Giving Back<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t February 21, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t January 23, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

Digital Marketing Campaign Analysis<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t January 23, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies….<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

The IRS Hasn’t Released Nearly Half a Million Nonprofit Tax Records<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t January 18, 2023 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

by\u00a0Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t

Driving Nonprofit Awareness Through Corporate Partnerships: Practical tips and solutions for achieving success<\/a><\/h3>\n\t\t\t\t\t\n\t\t\t\t\t October 18, 2022 \n\t\t\t\t\t\n\t\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t\t

Today is an exciting time to be a nonprofit, as there are more corporate awareness and funding opportunities available than ever before. There are three…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tRead This Article<\/a>\n\t\t\t\t\t\n\t\t\t