{"id":3883,"date":"2018-08-23T12:43:07","date_gmt":"2018-08-23T16:43:07","guid":{"rendered":"http:\/\/c360m.com\/?p=3883"},"modified":"2023-01-09T07:54:56","modified_gmt":"2023-01-09T12:54:56","slug":"tips-for-wooing-new-donors-this-giving-season","status":"publish","type":"post","link":"https:\/\/c360m.com\/tips-for-wooing-new-donors-this-giving-season\/","title":{"rendered":"Tips for Wooing New Donors This \u201cGiving Season\u201d"},"content":{"rendered":"

While the \u201cGiving Season\u201d seems a long way off, it\u2019s really not.\u00a0 Donation-related searches start going up as early as September. \u00a0\u00a0\u00a0To make sure your organization is ready to have donors give you the once-over, here\u2019s a short checklist of things to consider.<\/p>\n

    \n
  1. Be sure your home page has photos or visuals of how donations are used. It helps donors embrace the mission and visualize the good their dollars will do.<\/li>\n
  2. Use video to tell your organization\u2019s compelling story. Online videos are highly influential in helping donors decide if it\u2019s an organization they want to support.<\/li>\n
  3. Your website should be mobile-ready. \u00a0With so many consumers using their mobile devices for research and making donations, your website should be formatted for mobile devices and have an easy mobile payment method.<\/li>\n
  4. Check that your charity rating is up to date and visible on your website. The charity rating is often a key consideration for donors evaluating the best organizations to support.<\/li>\n
  5. Have a strong online presence. \u00a0An online presence helps potential donors get more comfortable with who you are and what you stand for.<\/li>\n<\/ol>\n

    For more information please contact Annette Minkalis, aminkalis@c360m.com<\/a>, 212-624-9182.<\/p>\n","protected":false},"excerpt":{"rendered":"

    While the \u201cGiving Season\u201d seems a long way off, it\u2019s really not.\u00a0 Donation-related searches start going up as early as September. \u00a0\u00a0\u00a0To make sure your organization is ready to have donors give you the once-over, here\u2019s a short checklist of things to consider. Be sure your home page has photos or visuals of how donations…<\/p>\n","protected":false},"author":5,"featured_media":6035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"ppma_author":[91],"authors":[{"term_id":91,"user_id":5,"is_guest":0,"slug":"annette-minkalis","display_name":"Annette Minkalis","avatar_url":{"url":"https:\/\/c360m.com\/wp-content\/uploads\/2021\/05\/annette_thumb1.jpg","url2x":"https:\/\/c360m.com\/wp-content\/uploads\/2021\/05\/annette_thumb1.jpg"},"user_url":"","last_name":"Minkalis","first_name":"Annette","description":"Annette Minkalis is a partner and the Executive Vice President of Connect360 MultiMedia and is responsible for company sales.Throughout her career she has authored articles and spoken at seminars on the topic of public service announcements and their value to nonprofits."}],"_links":{"self":[{"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/posts\/3883"}],"collection":[{"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/comments?post=3883"}],"version-history":[{"count":1,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/posts\/3883\/revisions"}],"predecessor-version":[{"id":5514,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/posts\/3883\/revisions\/5514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/media\/6035"}],"wp:attachment":[{"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/media?parent=3883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/categories?post=3883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/tags?post=3883"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/c360m.com\/wp-json\/wp\/v2\/ppma_author?post=3883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}