{"id":5812,"date":"2022-05-17T12:09:57","date_gmt":"2022-05-17T16:09:57","guid":{"rendered":"https:\/\/c360m.com\/?p=5812"},"modified":"2023-01-09T09:13:41","modified_gmt":"2023-01-09T14:13:41","slug":"from-crypto-to-emojis-and-more-nonprofits-learn-about-new-ways-to-significantly-increase-online-donations","status":"publish","type":"post","link":"https:\/\/c360m.com\/from-crypto-to-emojis-and-more-nonprofits-learn-about-new-ways-to-significantly-increase-online-donations\/","title":{"rendered":"From Crypto to Emoji\u2019s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations"},"content":{"rendered":"
By <\/strong>Julie Ellman<\/a>, <\/strong>Partner, Senior Vice President<\/strong><\/p>\n Connect360 recently hosted a \u201cCouch Conversation,\u201d a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders learn about effective fundraising in 2022.<\/p>\n <\/p>\n Richard Levy, Salvatore Salpietro, and Wil Pope from Fundraise Up talked about how today\u2019s nonprofits can raise more money by incorporating some of the same revenue-collecting strategies that for-profit companies have been using for years.<\/p>\n <\/p>\n Overall, if donations can be accepted by a certain method (such as PayPal, Venmo, or Crypto), nonprofits can increase donations by adding that payment method to their website. Let donors give how they want, without interrupting or inconveniencing their transaction. A simple user experience is key for converting users to donors!<\/p>\n <\/p>\n Top takeaways include:<\/strong><\/p>\n <\/p>\n <\/p>\n Regarding environmental concerns relating to crypto, Fundraise Up clarified that most of the carbon footprint comes from mining and creating the crypto. The crypto transaction itself involves crypto that was already created, so if nonprofits don\u2019t receive that money in donations, then someone else will get that revenue. The average nonprofit that accepted cryptocurrencies in 2021 received almost $70,000 last year, according to the Giving Block<\/a>.<\/p>\n <\/p>\n <\/p>\n It’s important that nonprofits make their donation forms very efficient. This includes not asking for extra information until after the donation is made. It should be feasible to donate via a single click from a computer or mobile device. This should not involve redirecting donors or making them click on multiple pages just to get through the transaction. Fundraise Up has seen donations more than double based on an easier-to-navigate online form. More details and tips are in Fundraise Up\u2019s Donation Page Friction Study<\/a>.<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n Tangible written details and visual aids \u2013 and even emojis \u2013 can also lead to effective upsells. For instance, during the process of checking out on a donation website, a nonprofit can ask: \u201cWould you consider giving a monthly gift of $20 to plant three trees per month?\u201d Then that can be supplemented with a photo of trees and a heart emoji. In other words, giving $20 per month to help a nonprofit\u2019s mission is nebulous \u2013 but giving $25 per month to plant three trees while showing a friendly heart emoji can encourage a more emotional and meaningful donation.<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n Fundraise Up noted a 3.8% to 15% conversion rate when international donors see the amount in their own currency on a U.S. website. While it could be passive traffic from ex-pats or social media \u2013 if there\u2019s not a specific nonprofit in a certain country, someone will probably find that organization type to connect with in the U.S. More international donation tips are in Fundraise Up\u2019s Guide to International Fundraising<\/a>.<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n For example, among one-time donors, 87.8% will cover the transaction costs if it is suggested versus only 43.7% of donors who will cover the costs if it is not asked. Fundraise Up has more data about this in the Impact of Asking Donors to Cover Costs<\/a>.<\/p>\n \u00a0<\/strong><\/p>\n Overall, it\u2019s important that nonprofits leverage the power of technology and current available tools in order to raise the necessary money to advance their missions and accomplish their goals.<\/p>\n <\/p>\n Successful fundraising strategies have evolved with cutting-edge technology that nonprofits can take advantage of to significantly increase (even double) their online donations converting prospective donors to convert to actual donors.<\/p>\n <\/p>\n\n
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