As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much of our budget should be allocated to video production and distribution in order to increase ROI.
Video is continuing to dominate the online landscape, not only among marketers, but also by consumers and should be a go-to promotional asset. Online video campaigns help increase brand awareness, engage with target audiences, build brand loyalty instill trust and showcase a compelling story to make a positive impact for your organization.
In order to effectively develop your marketing strategy and help you get the best possible results for your campaign, here are a few statistics to keep in mind:
- 81% of businesses use video as a marketing tool — up from 63% over the last year
- Mobile video consumption rises by 100% every year
- Viewers retain 95% of a message when they watch a video, compared to 10% when reading it in text
- The average user spends 88% more time on a website with video
For the many Internet marketing campaigns Connect360 had the privilege of executing in 2019, we delivered cumulative results of over 16 million media streams with a video completion rate topping 85%, resulting in 573 million impressions and over 315,000 total tracked clicks. Based on the growth of digital marketing and online video specifically, we expect to see even stronger results during 2020.
To learn more about online video and effective digital marketing tactics, check out Connect360’s 2019 Internet Campaign Analysis here: http://c360m.com/2019_InternetCampaignAnalysis/
Sources: Hubspot, Insivia, Forbes