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Nielsen Finds PSA Results Surprisingly Strong During the 2024 Election Campaign
With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we…
How Digital Marketing Makes It Easy to Track Advertising Results
To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to…
Broadcasters Say Massive 2024 Election Spending Won’t Hurt PSA Airings
We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over…
Is Artificial Intelligence in Your Nonprofit’s Future?
Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…
PSA 101: What Makes a Good Public Service Announcement Campaign?
Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes…
PSA 101: Are Public Service Announcements Effective In Today’s Changing TV Landscape?
Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected…
PSA 101: 7 Effective Public Service Announcement Examples to Inspire You
If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve…
PSA 101: How to Make a Public Service Announcement: A 9-Step Guide
Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to…
How to Achieve Digital Ad Success with Any Size Budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned…
Why Your CPA Cares About Your PSA
You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it…