The key to running a successful Public Service Announcement campaign is knowing how to convince Community Affairs Directors at stations to select and air your…

The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed…

Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million…

Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak the lingo…

C360’s annual digital campaign results analysis is completed for 2024 and the data shows strong growth in streaming marketing tactics. With viewer content consumption constantly…

Two big changes have been happening in television. As audiences shifted to streaming television, linear television audiences got older. While younger viewers were watching less…

You probably already know that a national public service announcement campaign can generate huge awareness by tapping into donated advertising time on television and radio…

For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying…

With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we…

To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to…