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How 2024 Political Advertising May Affect Public Service Announcement Campaigns
The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…
How to Get a Public Service Announcement on TV
Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…
Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season
The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…
How to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond
Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…
Google Analytics For NonProfits: A Simple Guide To the New GA4
If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…
Celebrating the 75th Anniversary of the Television Public Service Announcement
In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…
How, When, and Where Did Television PSAs Help Nonprofits in 2022
Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…
The Joy of Giving Back
“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…
Digital Marketing Campaign Analysis
Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies….