The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]
CONTINUE READING →We live in a visual world and it’s getting more image-driven every day, with video leading the charge when it comes to online information consumption. That why, according to a recent Forbes report, 87% of online marketers currently use video content as a part of their digital marketing strategies. When thinking about where to allocate […]
CONTINUE READING →In an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide, up 3% from the previous year. OOH ads are effective engagement drivers – a recent Nielsen/Outdoor Advertising Association of America (OAAA) survey showed almost half […]
CONTINUE READING →“Are PSAs still around?” “How are they doing these days?” These are two of the questions that we are frequently asked by nonprofits as we talk about the tools and strategies that can help organizations create awareness and lasting exposure for their messages. Every year, Connect360 analyzes a vast amount of broadcast public service announcement […]
CONTINUE READING →Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers reach their target audiences in new, innovative and impactful ways. With all of the major changes coming for the mobile industry in 2019 and beyond, […]
CONTINUE READING →Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize the Gift-in-Kind fair market value of air time donated by broadcast stations that aired their PSAs for free. This is generally not easy to do. […]
CONTINUE READING →Featured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are a vital part of many nonprofit groups. But whether and how nonprofits measure the value of those volunteers varies widely. According to the International Labour Organization’s Manual on the Measurement of […]
CONTINUE READING →In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent (93%) of U.S. adults 18 and over are listening to radio, according to Nielsen’s second quarter 2017 Comparable Metrics Report. With so many listening to radio, that means radio public […]
CONTINUE READING →While the “Giving Season” seems a long way off, it’s really not. Donation-related searches start going up as early as September. To make sure your organization is ready to have donors give you the once-over, here’s a short checklist of things to consider. Be sure your home page has photos or visuals of how donations […]
CONTINUE READING →I often hear from nonprofits that they have NO marketing budget. Are these nonprofits alone or are there others in the same boat? Turns out that depending on your nonprofit marketing size, minimal or no budget may just be the norm. Below is a chart of the “Annual Budget for External Communications Expenses in Nonprofits” […]
CONTINUE READING →Many nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections. It’s going to be a very active time with voters filling 435 seats […]
CONTINUE READING →Nielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
CONTINUE READING →As a consultant, I continue to see nonprofits rebrand, build new interactive websites and implement social media strategies. All of this is done with the intention of reaching new audiences and engaging with potential donors. So, if you build your website and social media pages will the donors come? At our last event, digital marketing […]
CONTINUE READING →Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations […]
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