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How, When, and Where Did Television PSAs Help Nonprofits in 2022

Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For example, last year Nielsen found that they ran 56% more TV PSAs aired than five years ago. And, the PSAs that Connect360 distributed grew even faster. They were up a…

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The Joy of Giving Back

“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…

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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…

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Digital Marketing Campaign Analysis

Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies….

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The IRS Hasn’t Released Nearly Half a Million Nonprofit Tax Records

by Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble…

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Driving Nonprofit Awareness Through Corporate Partnerships: Practical tips and solutions for achieving success

Today is an exciting time to be a nonprofit, as there are more corporate awareness and funding opportunities available than ever before. There are three…

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Tips to Make Giving Tuesday More Successful: Going Beyond the Basics

With Giving Tuesday coming up in just 60 days, we asked key fundraising experts to share their thoughts on what nonprofits can still do to…

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Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions…

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Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide…

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Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….

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Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…

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