Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million…

Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak the lingo…

C360’s annual digital campaign results analysis is completed for 2024 and the data shows strong growth in streaming marketing tactics. With viewer content consumption constantly…

Two big changes have been happening in television. As audiences shifted to streaming television, linear television audiences got older. While younger viewers were watching less…

You probably already know that a national public service announcement campaign can generate huge awareness by tapping into donated advertising time on television and radio…

For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying…

With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we…

To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to…

We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over…

Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…