Our Latest Article

Broadcasters Say Massive 2024 Election Spending Won’t Hurt PSA Airings

We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over $5 billion thru Labor Day 2024 on broadcast advertising as part of this hotly contested election. As a result, nonprofits with active public service announcement campaigns have asked about the…

Categories

All Articles

Is Artificial Intelligence in Your Nonprofit’s Future?

Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…

Read This Article

PSA 101: What Makes a Good Public Service Announcement Campaign?

Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes…

Read This Article

PSA 101: Are Public Service Announcements Effective In Today’s Changing TV Landscape?

Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected…

Read This Article

PSA 101: 7 Effective Public Service Announcement Examples to Inspire You

If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve…

Read This Article

PSA 101: How to Make a Public Service Announcement: A 9-Step Guide

Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to…

Read This Article

How to Achieve Digital Ad Success with Any Size Budget

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned…

Read This Article

Why Your CPA Cares About Your PSA

You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it…

Read This Article

What The Nonprofit Prophet’s Crystal Ball Says About Nonprofit Trends

Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even…

Read This Article

Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public…

Read This Article

Do People Still Listen to Radio?

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…

Read This Article