-
As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing. This is especially true in terms of marketing for the Hispanic community, which remains a sought-after and powerful force within the U.S. population. In advance of Hispanic […]
CONTINUE READING →
-
This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube. During this one-hour event some great advice was given to nonprofits, including: When developing a digital campaign, it’s important the nonprofit know their target audience and […]
CONTINUE READING →
-
During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. However, he was one of the giants of the game with a lifetime batting average of .345 and being inducted into the Hall of Fame in 1939. “Wee Willie” Keller […]
CONTINUE READING →
-
No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy shows as a stress reliever over the past year. Yes, it looks like we all need a good laugh to get through the day. That […]
CONTINUE READING →
-
The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]
CONTINUE READING →
-
Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry. This session focused on successful digital and social media campaigns. Some of the helpful information shared includes: Celebrity Influencers: Typically, celebrities aren’t able to commit their support to charities because of their busy schedules. […]
CONTINUE READING →
-
The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI. Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. #1 Energize Your Audience with Video Short, attention-grabbing […]
CONTINUE READING →
-
Navigating the pandemic has not been easy for nonprofits. To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing. Here are highlights showcasing how nonprofits got creative: Donors – and former donors – are home, bored with isolation and eager to […]
CONTINUE READING →
-
Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations. The open forum is simply an idea exchange where medical associations can learn from peers facing the same difficulties during the pandemic. Some of the information shared included: Virtual Events: While it can be expensive to produce virtual meetings, they have many benefits. […]
CONTINUE READING →
-
Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day was originally called Armistice Day […]
CONTINUE READING →
-
In September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to increase the level of financial statement disclosure in-kind donations nonprofits receive. And though ASC 2020-07 was not created exclusively to cover donations of free advertising […]
CONTINUE READING →
-
Last week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits. The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included: EMAIL DATABASE. One national organization shared they are sending 60+ emails in a two-month period […]
CONTINUE READING →
-
This year has definitely thrown us some curve balls. While we hope next year will be different, it’s impossible to predict what 2021 will bring. No matter what happens, there are fundamental elements that need to be included in our marketing playbook. Sustain Visibility & Relevance Staying relevant and visible during the pandemic is critical. […]
CONTINUE READING →
-
As we gear up for the Giving Season and of course Giving Tuesday on December 1, 2020, it will be essential for organizations to make sure they are targeting the most relevant viewers with their campaign messages to maximize quality website traffic. More site traffic generally translates into more donations. The most successful fundraising campaigns […]
CONTINUE READING →
-
Nonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series of “Couch Conversations” — a Zoom event hosted by Connect360. Nonprofit marketing and communications professionals participated in an open forum to talk about strategies for making up for lost donations […]
CONTINUE READING →
-
As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]
CONTINUE READING →
-
In Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times. Highlights include: There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. […]
CONTINUE READING →
-
With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READING →
-
Connect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during these unprecedented times. As a recap, here are some of the ideas nonprofits have shared as ways to generate awareness, expand a community base […]
CONTINUE READING →
-
According to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the nation’s second fastest-growing racial or ethnic group after Asian Americans. The Nielsen Company and U.S. Census Bureau also report that by 2060, 30% or more of the population under 35 […]
CONTINUE READING →
