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What The Nonprofit Prophet’s Crystal Ball Says About Nonprofit Trends

Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even become current. The same is true for nonprofit trends. The trick to managing a charitable organization to be ahead of the curve, to be the person who sees things coming…

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Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public…

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Do People Still Listen to Radio?

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…

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Do People Still Watch TV?

The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for…

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Connect360’s 2023 Digital Campaign Analysis

C360’s annual digital campaign results analysis is completed for 2023 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly…

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Why Are Impressions Important in Nonprofit Marketing?

If your nonprofit marketing plan includes advertising, you can benefit from learning about impressions because they measure how many viewers, listeners, readers, or other audiences…

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In-Kind Donations, Nothing is Better Than Free

If you’re in a leadership position at a non-profit, you’ve probably heard about in-kind donations or gifts in kind. Some nonprofits build their programs around…

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How 2024 Political Advertising May Affect Public Service Announcement Campaigns

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

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How to Get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

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Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…

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How to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond

Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…

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