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TV PSAs Break Records Despite the 2024 Election

The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed that broadcast television stations donated more free ad time to nonprofits that at any time in the history of television. This was despite 2024’s highly contested presidential election.   Airings…

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Everything a Marketer Needs to Know About PSA Valuation

Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million…

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PSA 101: The Language of Television Advertising and PSAs

Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak the lingo…

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Connect360’s 2024 Digital Campaign Analysis

C360’s annual digital campaign results analysis is completed for 2024 and the data shows strong growth in streaming marketing tactics. With viewer content consumption constantly…

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Why the Aging of TV Audience is Good News for Nonprofits

Two big changes have been happening in television. As audiences shifted to streaming television, linear television audiences got older. While younger viewers were watching less…

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PSA 101: How Much Does a Public Service Announcement Cost?

You probably already know that a national public service announcement campaign can generate huge awareness by tapping into donated advertising time on television and radio…

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Reach the Right People With Digital Ad Targeting for PSAs

For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying…

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Nielsen Finds PSA Results Surprisingly Strong During the 2024 Election Campaign

With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we…

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How Digital Marketing Makes It Easy to Track Advertising Results

To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to…

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Broadcasters Say Massive 2024 Election Spending Won’t Hurt PSA Airings

We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over…

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Is Artificial Intelligence in Your Nonprofit’s Future?

Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…

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