Case Studies

Connect360 Impact

Geo-Targeted Out of Home and Digital Campaign

Connect360 designed a highly targeted three-month English and Spanish Out of Home plan to reach their audiences where they live, work and shop.  English and Spanish creatives were strategically placed on buses, shelters and posters to drive campaign awareness where there is the highest concentration of their target population – down to zip code.  Many placements were chosen based on locations near parks to direct residents to public areas where they can focus on their health and well-being.
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National Broadcast Campaign

National television PSA generated broad national awareness to reach a mass audience over the course of 12 months. The PSA was distributed early in the pandemic when the country was under lockdown and first responders, healthcare and frontline workers were in need of immediate support to navigate childcare, meals and virtual learning.  This timely campaign resulted in continued support from national networks including ABC which feed it to all its local affiliates.
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Integrated Broadcast and Digital Marketing Campaign

Connect360 developed a media plan to generate broad and targeted awareness. A national television PSA generated coverage over the course of the year while the digital marketing campaign focused on engaging their target audience during their awareness month.
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National English & Spanish Broadcast Campaign

National English & Spanish television and radio PSAs generated broad national awareness to reach a mass audience over the course of 12 months. Given this important issue impacts all communities it was critical to raise as much awareness nationwide as possible.
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Integrated Digital Marketing Campaign

Connect360 designed a robust six-month internet marketing campaign designed to drive qualified audiences to the organization’s website.
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