In an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide, up 3% from the previous year. OOH ads are effective engagement drivers – a recent Nielsen/Outdoor Advertising Association of America (OAAA) survey showed almost half […]
CONTINUE READINGIn spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent (93%) of U.S. adults 18 and over are listening to radio, according to Nielsen’s second quarter 2017 Comparable Metrics Report. With so many listening to radio, that means radio public […]
CONTINUE READINGWhile the “Giving Season” seems a long way off, it’s really not. Donation-related searches start going up as early as September. To make sure your organization is ready to have donors give you the once-over, here’s a short checklist of things to consider. Be sure your home page has photos or visuals of how donations […]
CONTINUE READINGMany nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections. It’s going to be a very active time with voters filling 435 seats […]
CONTINUE READINGBased on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general […]
CONTINUE READINGPSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READINGPublic service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
CONTINUE READINGSome of our nonprofit clients planning late summer or early fall campaigns are worried about the potential impact the elections may have on their campaign, and are asking if they should consider holding the release until after the polls have closed. To learn what’s best, we took the question to PSA directors. While a few […]
CONTINUE READINGIf it’s time for the Super Bowl, the Grammys and the Oscars, then it’s also time for … wait for it, wait for it … Connect360’s annual analysis of PSA airings. Perhaps not as star-studded an occasion, but each year around this time we analyze the airings data from the previous year to learn when […]
CONTINUE READINGAs we look to close 2014 Hispanic Heritage Month (September 15-October 15), I thought it helpful to get one nonprofit’s perspective and experience with a Spanish-language public service campaign. Recently I spoke with our client at Alcoholics Anonymous World Services, Inc. and asked a few questions: Annette: What made A.A. undertake a Spanish-language TV PSA? […]
CONTINUE READINGNow, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs. In reality, they are two entirely separate topics. In our nine months of being in business we’ve celebrated a lot of milestones along the way – our “first” this and our “first […]
CONTINUE READINGPSA Misconceptions Debunked in Newly Released 2013 Market Analysis Be sure to check out the Interactive version of this Infographic to learn more. Connect360 released its 2013 analysis of hundreds of thousands of PSA airings that sets the record straight on a couple of common misconceptions. Data collected July-December 2013 proves the vast majority of PSA airings occur […]
CONTINUE READINGLast week fans of “Good Morning America” were stunned when Amy Robach announced she was diagnosed with breast cancer, after having an on-air mammogram as part of Breast Cancer Awareness Month. How the public reacts on hearing about personal health battles by favorite personalities is the subject of a new study released in Health Communications. […]
CONTINUE READINGLast week Connect360’s PSA digital platform, PSA Connect, went live. Whoo-hoo. Now stations have a new online resource center for PSAs. What’s the big deal? As part of our routine practice to conduct media relations calls or visits with PSA directors around the country, we were hearing how important it was to station personnel to […]
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