As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing. This is especially true in terms of marketing for the Hispanic community, which remains a sought-after and powerful force within the U.S. population. In advance of Hispanic […]
CONTINUE READINGAccording to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the nation’s second fastest-growing racial or ethnic group after Asian Americans. The Nielsen Company and U.S. Census Bureau also report that by 2060, 30% or more of the population under 35 […]
CONTINUE READINGMany of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month in February and Hispanic Heritage Month in September. Over the years, this list has continued to grow as presidential proclamations have been made for many […]
CONTINUE READING“Are PSAs still around?” “How are they doing these days?” These are two of the questions that we are frequently asked by nonprofits as we talk about the tools and strategies that can help organizations create awareness and lasting exposure for their messages. Every year, Connect360 analyzes a vast amount of broadcast public service announcement […]
CONTINUE READINGNielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
CONTINUE READINGToday marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country. As Connect360’s multicultural specialist and one of its resident Latinas, I’m always on the lookout for information regarding the Hispanic community. Recently, I read an interesting infographic from the Latinum Network […]
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