Case Study: National English & Spanish Broadcast Campaign

National English & Spanish television and radio PSAs generated broad national awareness to reach a mass audience over the course of 12 months. Given this important issue impacts all communities it was critical to raise as much awareness nationwide as possible.

  • Client: A government agency focused on U.S. security
  • Objective: Drive public awareness about indicators of terrorism and the importance of reporting suspicious activity
  • Target Audience: All Americans including ethnic communities

Strategy & Results

Combined English & Spanish PSA Results

  • 91,000+ airings
  • 309+ million impressions
  • $11.5+ million in donated media value

Key Highlights:

  • National English-language TV PSA coverage on Fox News Channel and Fox Business Network
  • 74% of English TV airings occurred during “waking hours” with 5% in Prime Time
  • National English-language TV and radio PSA coverage in top mainstream and Hispanic media markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, Washington, DC, San Francisco, Boston and others
  • National Spanish-language TV PSA airings networks such as Mexicanal as well as on Univision and Telemundo affiliates across the country
  • 80% of the airings occurred during “waking hours” with 6% in Prime Time
  • Spanish-language TV and radio coverage included areas with large Hispanic communications such as California, Texas, Florida and Arizona

Related Posts

Case Study: Cancer Research Foundation Earns Over $75 million in Donated PSA Placements

Viewers, listeners, and readers nationwide visit the campaign website and support cancer research. And awareness was just the beginning.

Case Study: In-App Mobile Campaign

How An In-App Mobile Campaign Attracted a Record Click Rate

Case Study: Nationwide Television & Streaming TV PSA Campaign

These public service announcements educated Americans why monetary donations to relief organizations during humanitarian crisis is the best way to help.