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PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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DigitalMarketingPSA

Geofencing: What it is and why it is important for your organization’s marketing strategy

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever their target audience(s) may be,…
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Digital

Connect360 Digital Tactics

During 2021, Connect360 delivered over 8.8 million video views online, a 30% increase from 2020. Over 25 million highly targeted impressions were delivered, with more than 749,000 tracked clicks for…
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Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
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DigitalNewsPSASocial Media

Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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Newsletter

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Newsletter

Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our…

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New Decade, New Media

Preparing your marketing strategy for the year ahead is more exciting than ever.  There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. …

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‘Tis the Season for Nonprofits to Value their Gift-in-Kind Donations

As December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes the value of all airtime…

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Content is Still King

We’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a…

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DONOR GENERATION GAP

With Labor Day marking the unofficial end of summer, nonprofits are swinging into gear by focusing on the upcoming Giving Season.   Believe it or not, Giving Tuesday is just 90…

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Where Consumers Access Music on Smart Speakers

Interesting info from Inside Radio’s daily audio industry newsletter…. When consumers access music on their smart speakers, AM/FM is their first choice, followed by Amazon Music.. According to the Westwood…

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Leveraging Timely Campaigns to Create Success

Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month…

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The Hispanic Community: A Coveted Demographic for Marketers

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According to the U.S. Census Bureau,…

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Video is Key to 2019 Campaign Marketing Success

We live in a visual world and it’s getting more image-driven every day, with video leading the charge when it comes to online information consumption.  That why, according to a…

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OUT OF HOME CAMPAIGNS = MORE ENGAGEMENT

In an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide,…

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