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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
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THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
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Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
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Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…
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How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…
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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…
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Content is Still King

We’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a…

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A DIVIDED HOUSE

I grew up in a divided house.  My siblings attended the University of Michigan while I went to Ohio State.  You can only imagine the tension, excitement, and emotions that…

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Where Consumers Access Music on Smart Speakers

Interesting info from Inside Radio’s daily audio industry newsletter…. When consumers access music on their smart speakers, AM/FM is their first choice, followed by Amazon Music.. According to the Westwood…

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What You Can Learn From Jackson Browne

You may remember the singer, Jackson Browne; he sang top hits like Running On Empty and Doctor My Eyes.  Beyond his music, he has been a huge advocate for many…

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The Hispanic Community: A Coveted Demographic for Marketers

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According to the U.S. Census Bureau,…

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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…

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Video is Key to 2019 Campaign Marketing Success

We live in a visual world and it’s getting more image-driven every day, with video leading the charge when it comes to online information consumption.  That why, according to a…

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OUT OF HOME CAMPAIGNS = MORE ENGAGEMENT

In an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide,…

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Mobile Trends 2019 – What Marketers Need to Know

Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers…

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Engagement: It’s Personal, Not Strictly Business

Think about what motivates you to engage with causes, brands and services.  Now picture what motivates your mom, dad, grandparent, friend, brother or sister.  Engagement is personal and a vital…

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