Connect360 Events: How to Effectively Create and Market a PSA Campaign

Last week, several members of the Connect360 team traveled to San Diego to lead a panel discussion on “How to Effectively Create and Market a PSA Campaign to Generate Success and Significant ROI.”

The President of SDX invited Connect360 to San Diego to lead a panel discussion for an audience of nonprofit and marketing executives.

The format of the event was a panel discussion, moderated by Connect360’s Julie Ellman.  The topics discussed led to a very lively and interactive presentation, with a good deal of audience input.  In addition to the SDX President and Julie, the panel also included Melissa Northway of Dandelion Moms, Tim Davis of All Good Partners, and Connect360’s Chris Cavello and Sharon Persaud.

sdz

Here are some of the topics that the panel addressed:

  • How to produce compelling, engaging content to elevate your cause and make a lasting impact
  • Common mistakes that impact results
  • How to effectively promote your PSA on traditional and online channels
  • How to authentically engage influencers to embrace your cause and increase visibility
  • What bloggers look for to determine whether they will support a cause or public service message
  • What PSA Directors look for before placing PSAs into rotation
  • How to use campaign metrics as in-kind contributions to impact your bottom line

 

We plan to host similar events in the future.  Stay connected with us on Twitter and via our News & Events page to learn more about upcoming events in your area.

Please contact us to learn more about our business and the services that we offer.

 

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

Share This

Learn More

Related Posts

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge ...

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds -- the ...

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts ...