C360’s annual digital campaign results analysis is completed for 2023 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly evolving, streaming media technologies that focus on Connected TV (CTV), audio streaming and mobile devices have seen the largest increase in consumer engagement rates.
Overall, C360 tracked more than 11 million video views and over 2.4 million audio streams, with 1.1 million tracked clicks to campaign websites – a 65% increase from 2022. 74% of viewer engagements came from mobile devices, with 34% coming from Smart TVs. Top CTV platforms included Roku, Amazon Fire TV and Apple TV.
To learn more about the most effective digital marketing tactics and where online content was viewed most often during 2023, check out our latest infographic:
https://c360m.com/digital-campaign-analysis/
© 2024 Connect360 Multimedia
About The Author
Chris Cavello
Chris’s career in marketing and communications spans 20 years, with a focus on Internet and social media marketing over the last decade.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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