Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in real-time with more efficient tracking and measurement tools make Connected TV (CTV) a valuable digital marketing platform.

Here are a few more data-points that show the increasing value of building CTV into a marketing campaign:

  • 84% of U.S. households have at least one Connected TV device
  • 2 million households in the U.S. watch TV via a streaming device
  • 80% of adults say streaming services are more enjoyable than traditional cable TV
  • CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer
  • 60% of U.S. marketers with video campaigns have shifted their budgets from broadcast to connected TV

CTV advertising has become one of the best ways to boost brand awareness and increase consumer engagement. For more info on Connected TV and how it can be a benefit to your video marketing campaign, please contact us: https://c360m.com/lets-connect/

 

Hot Topic: Younger audiences are more likely to be Connected TV (CTV) viewers; however older demographics are also making the switch from traditional TV. eMarketer data reveals that American CTV viewers in 2020 totaled 45.7 million for Gen Z, 56.5 million for millennials, 48.5 million for Gen X, and 32.8 million for baby boomers –– adding up to 183.5 million viewers overall.

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." - Charles Darwin

Share This

Learn More

Related Posts

PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its ...

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to ...

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and ...