In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent (93%) of U.S. adults 18 and over are listening to radio, according to Nielsen’s second quarter 2017 Comparable Metrics Report.
With so many listening to radio, that means radio public service announcements are still a viable way for organizations to get widespread awareness.
Radio PSAs offer key advantages over their television counterpart, including:
More cost-effective to produce and distribute
Station formats allow for demographically targeting audiences
Airings in great day parts including morning and evening drive times (according to Connect360’s analysis of radio airings in 2017, 24% aired during drive time)
More radio stations provide more opportunities for airings
The next time you are planning a television campaign, consider stripping the audio to create a version for radio stations!
For more information please contact Annette Minkalis at 212-624-9182 or [email protected].
About The Author
Annette Minkalis
Annette Minkalis is a partner and the Executive Vice President of Connect360 MultiMedia and is responsible for company sales.Throughout her career she has authored articles and spoken at seminars on the topic of public service announcements and their value to nonprofits.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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