In Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times.
- There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. But as people are able to get out a bit more, there appears to be a growing sense of boredom with virtual events. So what’s the next way to engage with donors when it can’t be in person? One organization leveraged partnerships with corporations and/or other nonprofits to collaborated on mutually beneficial campaigns.
- With the pandemic, donor attitudes have shifted from national to helping those in their own communities. A sense of “give here, stay here.” Try to provide local relevance such as a local fundraiser with a personal story of someone in the community.
- As nonprofits see their donors suffering from COVID fatigue and “just wanting normalcy,” they are also seeing a fatigue across staff. Remote working distances everyone. Make sure to do regular check ins and schedule team video meetings.
- Without in-person events, getting important printed materials into the hands of those in the community is a challenge. Apart from emails and newsletters, some put materials online and on reading platforms such as Kindle.
- When asked how nonprofits are planning for 2021, they all said it’s having Plan A, B and C. Plan A is in a post-vaccine world where things are normalizing, Plan B is still battling COVID and Plan C is some combination of A and B. Nonprofits have to be able to pivot among the three plans.
We hope you’ll join us for our next Zoom “Couch Convo”:
Date: Thursday, September 10th
Topic: The Giving Season – expanding donor pool, generating awareness, engaging with current donors
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.