Recovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! We didn’t plan for this difficult situation but we can plan our actions for after everything subsides. In order to be in the best position possible to lift brand awareness and inspire support, a strategic marketing/communications plan is essential. Here are ways to ensure the rest of 2020 is a success.
- Be Vocal
Keep your visibility consistent and ongoing. Continue to be heard and communicate to your audiences throughout this pandemic so they can stay informed and current on all your activities. Your events may be canceled but there are other ways for the public to be involved.
- Fuel Your Donor Funnel
Everything you do now will help fuel your donor funnel. Invest in driving awareness to pique interest and garner brand support. Stay in touch through your social channels to aid awareness and consider marketing tactics such as broadcast PSAs and digital tactics like Hulu, YouTube, Sling TV or ESPN Digital to keep your organization in the forefront. Awareness will eventually drive conversions and reach your goals whether it’s website traffic, sign-ups or donations.
- Connect, Engage, Involve
Connect with your audience to build engagement, brand credibility and tangible support. Involve them in your mission so they become ambassadors. Tell your story and use precise targeting to encourage and enhance public involvement. Match your KPIs to the most effective tactic. For example, to reach potential donors consider digital tactics such as In-App Mobile and Targeted Video Pre-Roll campaigns.
It Takes a Village
Now more than ever, it takes a village. As an extension of your team, Connect360 provides strategic media counsel, tactical support, and audience engagement through donated and paid opportunities. Let us help you drive awareness, reach your audiences, deliver measurable success and stay within your budget parameters. #strongertogether
For more recommendations and information contact Julie Ellman at 650.579.7811 or firstname.lastname@example.org.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.