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Fall 2016   
PSA Media Valuations: Does Methodology Matter?
While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to take advantage of this important benefit. The use of PSA media values for Gift-In-Kind donations needs to be done in full compliance with Generally Accepted Accounting Principles (GAAP). This all starts with how PSA media valuations are calculated, which makes this a critical factor when selecting a PSA distribution partner. […] CONTINUE READING →
Trends in Nonprofit Storytelling
Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented very different platforms, the panelists shared a common ground on these points […] CONTINUE READING →
PSAs that Hit the Bulls-Eye
In public service advertising, there is a sweet spot you hope to hit every time out. Let’s call it, um, the Bulls-Eye.

This is the highest note a PSA can achieve. To hit the Bulls-Eye, a few goals need to all happen together.

1) Your PSA message needs to be important
2) The PSA needs to be clear, provocative, smart, conceptual, engaging, compelling and visually striking
3) The piece needs to generate a buzz […] CONTINUE READING →

VolunteerMatch
Connect360 is proud to have the opportunity to collaborate with VolunteerMatch. It’s wonderful to partner with an organization that shares your vision of bringing valuable information and resources to nonprofits to connect people to causes. We, along with VolunteerMatch, are working to enhance our commitment of making a difference in communities across the country.

In the coming months, we will be sharing content, as well as posting event information and initiatives that VolunteerMatch and Connect360 are working on to make an even greater impact in the communities we both serve. We look forward to a terrific year ahead and sharing our knowledge to benefit others.

iHeart Radio
Connect360 has formed a radio distribution platform on iHeart Radio, allowing us to put your awareness campaigns, in front of iHeart’s 60 million registered users, furthering our mission to bring our clients new, targeted and trackable vehicles to generate increased awareness, and drive engagement for their cause.

If you would like to learn more about our iHeart partnership, give us a call!