Our Latest Article

Do People Still Listen to Radio?

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about whether people still watch television and readers responded with the question, “Great, but do people still listen to radio?”   I was curious too. Clearly, the way people listen to…

Categories

All Articles

Do People Still Watch TV?

The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for…

Read This Article

Connect360’s 2023 Digital Campaign Analysis

C360’s annual digital campaign results analysis is completed for 2023 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly…

Read This Article

Why Are Impressions Important in Nonprofit Marketing?

If your nonprofit marketing plan includes advertising, you can benefit from learning about impressions because they measure how many viewers, listeners, readers, or other audiences…

Read This Article

In-Kind Donations, Nothing is Better Than Free

If you’re in a leadership position at a non-profit, you’ve probably heard about in-kind donations or gifts in kind. Some nonprofits build their programs around…

Read This Article

How 2024 Political Advertising May Affect Public Service Announcement Campaigns

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

Read This Article

How to Get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

Read This Article

Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…

Read This Article

How to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond

Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…

Read This Article

Google Analytics For NonProfits: A Simple Guide To the New GA4

If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…

Read This Article

Celebrating the 75th Anniversary of the Television Public Service Announcement

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

Read This Article