On April 29, join two experts – Chris Cavello and Dave Fletcher – for a free breakfast or luncheon roundtable discussion on tactics to drive audiences to your organization’s website and, once on your site, making sure they can easily navigate to take the desired action – e.g., volunteer, donate, watch a video, sign-up. Learn from our experts about:
- The latest trends for honing in on your target audience online — site retargeting, behavioral targeting, search intent, mobile marketing, plus demographic and geographic targeting;
- Social Media: how to effectively engage bloggers to write about your campaigns and increase your website traffic;
- Simple steps any nonprofit can take to drive traffic to their website; and
- Common mistakes nonprofits make on their websites (where is your donation button?).
Chris Cavello is a partner and Senior Vice President of Connect360 Multimedia. With over 22 years experience and as one of the leaders in establishing the Internet as a viable tool for communications campaigns, Chris developed results-driven marketing campaigns and provided counsel, strategy, and ROI evaluation for nonprofits, national healthcare organizations, corporations and government agencies. Chris speaks frequently at seminars across the country to nonprofits and other organizations; and has spearheaded interactive programs for organizations such as Bridgestone Americas, Nokia USA, United States Department of Health & Human Services, The Prudential Sprit of Community Awards, San Diego Zoo Global, International Fund for Animal Welfare, Susan G. Komen for the Cure and Will Rogers Institute. Dave Fletcher is founding partner of The Mechanism and he has explored a wide range of media – including print, video, photography and interactive design, as well as developed brand identity systems, promotional materials, environmental graphics, packaging and publication designs for a global list of clients. A visionary in the interactive design profession, Dave earned recognition from Public Relations Society of America, AIGA, HOW Magazine, and I.D., the International Design Magazine, among others. His philosophy of information delivery through the creative process has been discussed in both academic & international business publications. Dave has spoken extensively as a keynote and general session speaker, and has participated in panel discussions for PRSA, the HOW Design Conference, AIGA and The Art Institute.
|WHEN:||Tuesday – April 29, 2014 Choice of sessions as follows: Breakfast session: 8:30 a.m. (program begins 9:00 a.m.) Lunch session: 12:00 p.m. (program begins 12:30 p.m.)|
|WHERE:||MDB Communications, Inc., 1150 18th Street, NW – Suite 425|
Seating is extremely limited, so register today.
Connect360 is a multimedia PR company specializing in connecting nonprofits and causes to target audiences through strategic public service announcement campaigns to television and radio stations plus digital and
social media. For more information on this roundtable or our services, contact: Annette Minkalis, firstname.lastname@example.org or 212-624-9182.