Today is #GivingTuesday: A time when we come together and give back to the communities and people who move us.

It all started in 2012 and marks the Tuesday after Thanksgiving in the United States. This national day of giving was created by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. It instills important values and brings us back to what is truly important this season: People and generosity, giving thanks and giving help.

What I find incredible about programs like #GivingTuesday is the undeniable relationship between digital media and charity. Digital marketing has become a huge driving force in pushing the word out about important programs. I have had friends set up their own #GivingTuesday campaigns online to crowd source causes that are dear to their hearts, and I have watched hundreds of tweets run through my Twitter feed this month with that monumentally moving hashtag. In this season of thanks we should take a moment to really think about how far we have come technologically. Technology has enabled us to showcase programs like #GivingTuesday to mass amounts of communities and people. Fifty years ago #GivingTuesday would just not have been possible. I encourage everyone on this “Giving Tuesday” to really think about where we are as a society. We should never take for granted our ability to take action. Action is a mere click away through a secured donation platform, or a re-tweet button to share causes we support. What are you doing today to make a difference? Which cause speaks to you?

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