Digital'S ARCHIVE

  • As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]

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  • With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns.  Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]

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  • Preparing your marketing strategy for the year ahead is more exciting than ever.  There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way.  Broadcast is still the dominant method of information consumption but there is competition to keep in mind.  New platforms such as Apple+ and Disney+ have […]

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  • We’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]

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  • I grew up in a divided house.  My siblings attended the University of Michigan while I went to Ohio State.  You can only imagine the tension, excitement, and emotions that filled our family room at game time. For generations sports have played a dominate role in our culture.  You might even say that the loyal […]

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  • Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month in February and Hispanic Heritage Month in September. Over the years, this list has continued to grow as presidential proclamations have been made for many […]

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  • The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]

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  • Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers reach their target audiences in new, innovative and impactful ways. With all of the major changes coming for the mobile industry in 2019 and beyond, […]

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  • When developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity –  is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]

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  • Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning to run Facebook ad campaigns. Facebook’s News Feed, which appears when the site or mobile app is opened, will now favor posts shared by family […]

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  • As a consultant, I continue to see nonprofits rebrand, build new interactive websites and implement social media strategies. All of this is done with the intention of reaching new audiences and engaging with potential donors. So, if you build your website and social media pages will the donors come? At our last event, digital marketing […]

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  • On November 9th Connect 360 hosted a one-hour informal round table with digital marketing experts and nonprofit participants.  The goal was to help nonprofit members learn about digital marketing campaigns. Digital marketing gurus Leslie Bargmann (Director Client Services, Jun Group) and Chris Cavello (SVP Digital Services, Connect360), gave everyone solid tips and insights.   They discussed […]

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  • Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]

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  • When planning a marketing campaign, deciding where to put your resources to maximize ROI can be overwhelming. Especially when dealing with today’s digital landscape, the options are so vast that it can cause even the most seasoned marketer to question their decisions. To help address some of these concerns, Connect360 will host a complimentary informal […]

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  • Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]

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  • Connect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]

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  • It’s important to teach our children about wildlife and endangered species because empowering them to take action at an early age gives us better hope for the future. Kids are deeply connected to animals. Whenever a child sees someone with a dog at the park, they will go racing over to pet the animal. When […]

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  • The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]

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  • As a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping to shift these beliefs. However, research proves there may be more to us than you think. The Millennial Impact Report from 2014 showed 84% of […]

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  • The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]

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