Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities, brainstorming ideas, developing programs and budgeting. An important component of systematic planning is mobilizing the best resources to guide you to success. During strategic planning […]
CONTINUE READINGWhen marketers and communications professionals are in the early planning stages of a Hispanic marketing campaign, they frequently place Hispanic Millennials in the same bucket as other generations within the Hispanic community. It’s natural to focus on both Hispanics and millennials as one targeted audience group, but to truly have an effective Hispanic marketing campaign, […]
CONTINUE READINGAs we look to close 2014 Hispanic Heritage Month (September 15-October 15), I thought it helpful to get one nonprofit’s perspective and experience with a Spanish-language public service campaign. Recently I spoke with our client at Alcoholics Anonymous World Services, Inc. and asked a few questions: Annette: What made A.A. undertake a Spanish-language TV PSA? […]
CONTINUE READINGGrowing up I looked forward to enjoying anything that included dulce de leche, which wasn’t always easy to find. Fast forward 20- plus years and you can find dulce de leche in everything from Haagen Dazs ice cream to Starbucks coffee. But there are still many “Latin” favorites that haven’t made it mainstream yet. For […]
CONTINUE READINGToday marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country. As Connect360’s multicultural specialist and one of its resident Latinas, I’m always on the lookout for information regarding the Hispanic community. Recently, I read an interesting infographic from the Latinum Network […]
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