SAVE THE DATE: OCTOBER 19, 2016
Free Breakfast Event for Nonprofits

INDUSTRY LEADERS FROM HULU, UPWORTHY, NBCUNIVERSAL AND
OUT-OF-HOME FOR GOOD
REVEAL LATEST TRENDS IN NONPROFIT STORY TELLING AND PSA ENGAGEMENT

WHAT: An informal panel discussion, Q&A and brainstorm session for nonprofits. The panelists will reveal the latest tools for effective nonprofit marketing and engagement. Learn best practices for creating compelling content, harnessing the power of traditional media tools such as public service announcements, and utilizing digital platforms to engage audiences and optimize success. The session will include these takeaways:

 
Dos and don’ts for story telling and developing your narrative – how to bring your mission to life and elevate your cause to best engage with target audiences
Best ways to optimize your content and learn sustainable marketing tips to reach your goals
How to create a successful public service campaign and what the PSA gatekeepers at stations require for your PSA to air
Donated out-of-home opportunities that exist for nonprofits, which type is right for your message, and tips for developing creative that meet OOH acceptability standards
Evolution of streaming services such as Hulu to pinpoint audiences demographically and geographically
Benefits of partnering with the platform(s) that matches the goals of your organization
Best practices for making an impact for your organization on digital and social channels
What the future holds for traditional and online engagement

WHO: Vanessa Velez, Manager, Program & Production Administration, NBCUniversal. Vanessa oversees the PSA selection and usage processes for the USA Network. Through her work with nonprofits and agencies, she has helped to bring a variety of PSAs to USA Network’s audiences, as well as to Cloo and Universal HD.

Rithesh Menon, Director of NFP / Foundation Partnerships, Upworthy. Rithesh specializes in media strategies that generate economic and social benefits. With an experience spanning consulting, media, technology and social enterprise, he presently leads nonprofit and foundation partnerships at Upworthy.

Tom O’Donnell, Account Executive, Hulu. Tom specializes in local advertising and helping brands tailor campaigns to reach their unique target audiences on Hulu, the premium streaming service and media company.

Leith El-Hassan, Founder, Out-of-Home for GOOD. Leith works with all the major out-of-home companies to secure donated space for public service campaigns. After his tenure at the Ad Council, Leith created Out-of-Home for GOOD to help organizations get their messages placed in OOH venues across the country.

WHEN: Wednesday, October 19, 2016
Breakfast starts at 8:30 a.m. (program begins promptly at 9 a.m.)

WHERE: Madison Room at TKP, 109 West 39th Street, New York, New York 10018

Seating is limited. Register early at: http://c360m.com/register/