COMPLIMENTARY INFORMAL ROUNDTABLE FOR NONPROFITS
LEARN BEST PRACTICES TO ENGAGE WITH AUDIENCES AND DONORS
DIGITAL MEDIA EXPERTS DISCUSS EFFECTIVE MARKETING TRENDS FOR NONPROFITS
WHAT: Today’s options for reaching and engaging with audiences through social and digital media are so vast, it causes even the most seasoned marketer to question where to put resources. In this one-hour informal round table you will interact with our digital experts and other nonprofit participants to learn the latest trends in the digital landscape, what’s worked for other organizations and how to determine the best platforms for your marketing strategy. Some of the session takeaways include:
The most effective nonprofit digital marketing techniques in 2018 and beyond
Turning clicks into conversions
Best ways to optimize content and learn sustainable marketing tips to reach your goals
How to create a successful digital marketing public service campaign
Using compelling video to market your organization and increase brand awareness
Evolution of streaming services such as Hulu and Pandora to pinpoint audiences demographically and geographically
Advertising on the new “1st screen;” the rise of users spending their time on mobile devices and time spent in-app
Best practices for creating a measurable impact for your organization on digital and social channels
WHO: Leslie Bargmann, Director of Client Services, Jun Group
Leslie has been with the Jun Group for over three years. She leads a team of campaign managers and works closely with nonprofit organizations, Fortune 500 brands, and leading comScore rated publishers to reach and engage with audiences across devices. In her role, she provides expert advice, best practices, and insights across industries. Prior to Jun Group, Leslie was a project manager at Strayboots, a local search and discovery service. Jun Group is a video and branded content distribution company offering an honest and efficient way to get millions of people to engage with video and branded content across devices through its value exchange, native, and interstitial placements. The world’s best-known brands choose Jun Group because everything is 100% transparent, brand-safe, and fraud free. www.jungroup.com

Chris Cavello, Senior Vice President, Connect360 Multimedia
Chris leads the digital and social media division of Connect360. His experience in marketing and communications spans 15 years, with a focus on Internet and social media marketing. Chris develops results-driven marketing campaigns and provides counsel, strategy, and ROI evaluation for nonprofit organizations, corporations, and a wide range of government agencies. He spearheaded digital marketing campaigns for such clients as the Centers for Disease Control and Prevention (CDC), Will Rogers Motion Picture Pioneers Foundation, San Diego Zoo Global, COPD Foundation and Veterans of Foreign Wars (VFW). Connect360 is a media placement company connecting nonprofit organizations to target audiences through TV, radio, print and out of home public service announcements as well as digital and social media. www.c360m.com

WHEN: Thursday, November 9, 2017
Buffet breakfast starts at 8:30 a.m. (program begins promptly at 9 a.m.)
WHERE: Tribeca Room at TKP
109 West 39th Street, New York, New York 10018
Seating is limited. Register early at: http://c360m.com/register/

For more information: Annette Minkalis (212) 624-9182 aminkalis@c360m.com