Connect360 designed a robust six-month internet marketing campaign designed to drive qualified audiences to the organization’s website.
- Client: A national medical association and leading resource for foot and ankle health
- Objective: A recruitment campaign designed to reach and encourage aspiring medical students to consider podiatry as a career choice
- Target Audience: High school, college and pre-med students and their parents
Strategy & Results
The multi-faceted approach included:
- Targeted video pre-roll
- Behavioral and retargeting technology
- Mobile marketing
- YouTube
- Google search engine marketing (SEM)
Combined Results
- 6.5+ million combined online audience impressions
- 1+ million video views
- 227,000+ relevant clicks to the website
About The Author
Julie Ellman
Julie Ellman is a Partner and Senior Vice President at Connect360 Multimedia in the Bay Area office. For over 25 years Julie has been a strategic media counselor for all types of nonprofits, associations, government organizations and PR/marketing firms.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
Share This
More Case Studies
Case Study: Nationwide Television & Streaming TV PSA Campaign
GOVERNMENT AGENCY CASE STUDY USAID CENTER FOR INTERNATIONAL DISASTER INFORMATION Nationwide Television & Streaming TV PSA Campaign Campaign Goal: As part of the “Cash is Best” campaign from the USAID Center for International Disaster Information (CIDI), the public service announcements educated Americans why monetary donations to relief organizations during humanitarian crisis is the best…
Case Study: National English & Spanish Broadcast Campaign
National English & Spanish television and radio PSAs generated broad national awareness to reach a mass audience over the course of 12 months.
Case Study: Integrated Broadcast and Digital Marketing Campaign
Connect360 developed a media plan to generate broad and targeted awareness. A national television PSA generated coverage over the course of the year while the digital marketing campaign focused on engaging their target audience during their awareness month.