National television PSA generated broad national awareness to reach a mass audience over the course of 12 months. The PSA was distributed early in the pandemic when the country was under lockdown and first responders, healthcare and frontline workers were in need of immediate support to navigate childcare, meals and virtual learning. This timely campaign resulted in continued support from national networks including ABC which feed it to all its local affiliates.
- Client: National youth-serving nonprofit
- Objective: Showcase how the organization is helping youth and families during COVID-19 and encouraging Americans to contribute to their ongoing efforts
- Target Audience: Parents, grandparents, caregivers, donors
Strategy & Results
- 84,600+ airings
- 739+ million impressions
- $37+ million in donated media value
- 62% of airings occurred during “waking hours” with 4% in Prime Time
Key placements
ABC Network, FOX News, FOX Business, AT&T SportsNet, FOX Sports (regional) and more. Airings in all of the top 100 markets.
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