Connect360 Announces New Digital Fundraising Tactics

Connect360 has added three new digital fundraising tactics to its suite of marketing and PSA services. These services were developed in response to the needs of our nonprofit clients looking to drive both awareness and donations.

Digital Display Conversion & Fundraising Campaign
Cross device display ads that generate campaign website conversions, such as email sign-ups and online donations, by utilizing pinpoint audience targeting technology to drive viewer actions.

One client’s success story: Generated nearly 300 donations and more than 3,200 member sign ups over six weeks.

Direct Response CTV Conversion & Fundraising Package
We will use your campaign video and custom-designed display ads to engage with target audiences on streaming TV platforms, such as Apple TV and Roku. Also through their personal mobile and desktop devices to help drive online actions, including donations and newsletter sign-ups.

Location-Based Mobile Marketing
By using GPS and geo-fencing technology, we can identify a target donor’s real-time physical location and then deliver to their personal mobile device your campaign messaging through display ads and/or video. Target street addresses or physical locations (e.g., hospitals, gyms, playgrounds, etc.)

To learn more about these tactics and how we can help your nonprofit get in front of new audiences and donors, please contact us.

About The Author

Steven Edelman

Steve Edelman is a Partner and President of Connect360. He is a leading expert on the measurement, valuation, and financial reporting of Public Service Announcements by not-for-profit organizations.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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