Streaming TV Placements with Retargeted Ads

Connect or Reconnect with Your Audiences Through CTV and Retargeting

 

Inspire audience action with Connected TV advertising for your PSA campaign. CTV advertising reaches internet-connected TVs on streaming services like Apple TV, Roku, Google Chromecast, Pluto TV and more.

 

88% of households own at least one internet-connected TV device, and
nearly 60% of viewers say CTV ads are relevant to their interests.

 

There’s no need to put all your advertising eggs in one basket with Connect360 CTV advertising. We combine three powerful digital tactics to drive sign-ups, donations or other desired actions.

 

First, national or geo-targeted ads run on CTV to reach the exact audience you’ve been looking for. Second, website retargeting helps keep your mission fresh in their minds by showing the video ad to viewers who have visited your website. Third, display ad retargeting meets audiences wherever they are online to deliver display ads that drive them back to your campaign landing page. At the same time, viewers who have seen your CTV video are retargeted with display ads that reinforce your message.

 

Reach the right audience right now with a three-in-one, omni-channel strategy that combines precise targeting with a multi-faceted approach.

 

What You’ll Get:

  • National or Geo-targeted video ads (:15 or :30) on CTV streaming services
  • CTV retargeting of viewers who have visited your website
  • Display audience retargeting of viewers who have seen your video through CTV
  • Pixel code for ad placement, retargeting and conversion tracking
  • In-depth reporting of online conversions, viewer statistics, display ad clicks, click-through and total number of donations or other targeted online actions

 

Starting Budget: $17,500

1 month CTV and retargeting campaign, delivering an estimated:

  • Estimated 250,000–300,000 CTV video views
  • Estimated 450,000-500,000 display ad/video impressions delivered to retargeted viewers

About The Author

Julie Ellman

Julie Ellman is a Partner and Senior Vice President at Connect360 Multimedia in the Bay Area office. For over 25 years Julie has been a strategic media counselor for all types of nonprofits, associations, government organizations and PR/marketing firms.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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