New: Podcast Advertising to Reach Streaming Audio Audiences

Reach Highly Engaged Audiences with the Audio Podcast Enhancement

 

Introducing our audio streaming with podcast advertising service tailored exclusively for nonprofits — a powerful way to amplify your organization’s message and supercharge your fundraising efforts.

 

41% of audio ads generated correct brand recall compared to the 38% norm on other platforms according to media agency network Dentsu.

 

In a world where storytelling and connection are paramount, podcast advertising helps you reach engaged and socially conscious audiences through targeted campaigns. Podcasts have a loyal core of listeners that deliver the highest attention rates of any ad platform.

 

Podcast advertising is an ideal complement to standard audio streaming, the ad spots run during popular podcast programs on five major streaming channels – Pandora, Spotify, iHeart Radio, Audacy, and Sirius XM.

 

What You’ll Get:

  • Placement of a :15 or :30 audio segment on a mix of five major streaming channels
  • Cross device delivery on these channels for one month
  • Demographic and geographic targeting options to reach your ideal audience
  • Reporting of total audio streams delivered, listens, reach and frequency, 100% audio completes, ACRs (audio completion rates), and device type

 

STARTING BUDGET: $26,500

One-month audio + podcast campaign, delivering an estimated:

  • 665,000 audio streams (Pandora, Spotify, iHeart Radio, Audacy, SiriusXM)
  • 330,000 podcast streams

About The Author

Julie Ellman

Julie Ellman is a Partner and Senior Vice President at Connect360 Multimedia in the Bay Area office. For over 25 years Julie has been a strategic media counselor for all types of nonprofits, associations, government organizations and PR/marketing firms.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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