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Out of Home Placements – for Consumers in Transit, Your Message is Always There
Television and radio are not the only platforms available for distributing your PSA. Your organization’s message can be spread in numerous platforms, including Internet radio. …
PSA Media Valuation
A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This…
Utilizing Google AdWords Campaigns
When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…
My PSA About Being A Working Mom…
As a former PSA Director, I would spend some of my days reviewing PSAs and at C360, I once again find myself completely immersed in…
What I Would Tell My 20-Year Old Self
Summer is here. We all take a deep breath and dream about our upcoming vacation plans and weekend getaways. Kids are trading their backpacks for…
BED BUGS & BABIES….. AND WHAT THEY TAUGHT ME
Now, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs. In reality,…
Searching for Something on Google? There’s a Lot More Than That Going On When Your Typing in Those Keywords
Marketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted,…
The Good, the Bad, and the Noisy
A small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head…
The Art of Being Social
When I was asked to be a part of an exciting, new adventure which would be called Connect360 MultiMedia and that said new adventure would…
VETERAN INDUSTRY LEADERS LAUNCH CONNECT360 PRODUCING TAILORED MULTIMEDIA PR CAMPAIGNS
Executives Open Shop Targeting Audiences via Public Service Announcements, Digital, Social Media, Broadcast and Multicultural Marketing Campaigns NEW YORK (Sept. 17, 2013) – Broadway’s latest…