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Why Your CPA Cares About Your PSA

You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it was seen or heard by millions of people. You generated a great deal of awareness for your organization’s mission and even saw an uptick in website donations because of it.…

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Targeting Your Message at a Mobile Audience

Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…

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Out of Home Placements – for Consumers in Transit, Your Message is Always There

Television and radio are not the only platforms available for distributing your PSA.  Your organization’s message can be spread in numerous platforms, including Internet radio. …

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PSA Media Valuation

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This…

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Utilizing Google AdWords Campaigns

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When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…

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My PSA About Being A Working Mom…

As a former PSA Director, I would spend some of my days reviewing PSAs and at C360, I once again find myself completely immersed in…

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What I Would Tell My 20-Year Old Self

Summer is here. We all take a deep breath and dream about our upcoming vacation plans and weekend getaways. Kids are trading their backpacks for…

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BED BUGS & BABIES….. AND WHAT THEY TAUGHT ME

Now, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs.  In reality,…

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Searching for Something on Google? There’s a Lot More Than That Going On When Your Typing in Those Keywords

Marketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted,…

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The Good, the Bad, and the Noisy

A small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head…

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The Art of Being Social

When I was asked to be a part of an exciting, new adventure which would be called Connect360 MultiMedia and that said new adventure would…

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