When US soldiers returned home from World War II, they married and began their families, in an era now known as the “Baby Boom”.  Each…

Social media is one of the best ways for a nonprofit to find and engage with their audience.  According to the Pew Research Center, as…

On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements…

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…

Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…

Television and radio are not the only platforms available for distributing your PSA.  Your organization’s message can be spread in numerous platforms, including Internet radio. …

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This…

When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…

As a former PSA Director, I would spend some of my days reviewing PSAs and at C360, I once again find myself completely immersed in…

Summer is here. We all take a deep breath and dream about our upcoming vacation plans and weekend getaways. Kids are trading their backpacks for…