Using Connected TV (CTV) Retargeting for Fundraising with Display Ads and Video Pre-roll

Optimize your campaign toward high-value donors and engage with new audiences with a single omnichannel strategy. Connected TV (CTV) retargeting drives online donations and clicks by reaching audiences wherever they go across the internet. This multi-faceted approach uses first-party address targeting, CTV retargeting and site retargeting to keep your media assets in front of the audiences most likely to engage.

 

We deliver precise targeting and CTV measurement using a three-pronged approach:

 

  • Direct Response CTV: National or Geo-Targeted video streaming (:15 or :30) on a CTV device
  • CTV Website Retargeting: retargets (via their large screen devices) viewers who have visited your website
  • Display Audience Retargeting: retargets (via a custom designed display ad on desktop, laptop, tablet and mobile) users who have been served a video ad through the CTV campaign.

 

Retargeting reminds audiences of your message and drives them back to the donation landing page. Unlike broadcast public service announcements, these campaigns can include pure donation messaging (ex. Donate Now, Give Today) with a call to action that directs people to your donation page or 800 number.

 

What You’ll Get:

  • Custom display ad creative with two rounds of design revisions
  • Pixel code for placement and tracking
  • Geotargeting of specific markets, states and cities as requested
  • Demographic targeting of 1st party audience data: age, education, gender, income levels, household composition, and audience interest

 

All we need is your 15- or 30-second video ad and information about your target audience. We’ll do the rest. At the end of the campaign, we’ll report on video views, impressions and total number of donations generated by the campaign as well as views by quartile, view-through rate (VTR), total clicks, and click-through rate (CTR).

 

BUDGET:

$17,500 for a one-month campaign,

  • delivering an estimated 460,000 video views and 500,000 retargeted impressions per month
  • plus, an additional 48,000 impressions via your preferred digital tactic

About The Author

Chelsea Olsen

Chelsea Olsen is Connect360’s Account Director and Senior Business Development Director. She is responsible for managing client public service campaigns as well as spearheading the company’s new business development and marketing.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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