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Why Your CPA Cares About Your PSA

You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it was seen or heard by millions of people. You generated a great deal of awareness for your organization’s mission and even saw an uptick in website donations because of it.…

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Category: Case Study

Case Study: Cancer Research Foundation Earns Over $75 million in Donated PSA Placements

Viewers, listeners, and readers nationwide visit the campaign website and support cancer research. And awareness was just the beginning.

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Case Study: In-App Mobile Campaign

How An In-App Mobile Campaign Attracted a Record Click Rate

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Case Study: Nationwide Television & Streaming TV PSA Campaign

These public service announcements educated Americans why monetary donations to relief organizations during humanitarian crisis is the best way to help.

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Case Study: National English & Spanish Broadcast Campaign

National English & Spanish television and radio PSAs generated broad national awareness to reach a mass audience over the course of 12 months.

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Case Study: Integrated Broadcast and Digital Marketing Campaign

A national television PSA generated coverage over the course of the year while the digital marketing campaign focused on engaging their target audience during their awareness month.

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Case Study: Integrated Digital Marketing Campaign

Connect360 designed a robust six-month internet marketing campaign designed to drive qualified audiences to the organization’s website.

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Case Study: National Broadcast Campaign

National television PSA generated broad national awareness to reach a mass audience over the course of 12 months.

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Case Study: Geo-Targeted Out of Home and Digital Campaign

Connect360 designed a highly targeted three-month English and Spanish Out of Home plan to reach their audiences where they live, work and shop.

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