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In-Kind Donations, Nothing is Better Than Free

If you’re in a leadership position at a non-profit, you’ve probably heard about in-kind donations or gifts in kind. Some nonprofits build their programs around these types of donations, others avoid them because they can be tricky to store, value, and manage.   In our work with non-profit organizations across the country, we’ve seen the…


Category: Creating a Successful PSA

Ask, and You May Just Receive

PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…

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Embracing New Options for Public Service Announcements

Public service campaigns now have more channels for being seen and heard.  Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…

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The Top 5 Reasons Your Organization Should Have a PSA Campaign

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…

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