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Nielsen Reports Continued Strong PSA Results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior. Broadcast television has been donating free ad time to help nonprofit…
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Category: Creating a Successful PSA
Broadcasters More Accepting of Donation PSAs
Based on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public…
Ask, and You May Just Receive
PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…
Embracing New Options for Public Service Announcements
Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…
The Top 5 Reasons Your Organization Should Have a PSA Campaign
I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…
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