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Public Service Announcements: A Unique Gift-in-Kind Promotional Opportunity
Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and…
Social Support: Technology and Healthcare Converge
Over 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate…
Let’s Think Out-of-Home
When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to…
Doing the Most Good
This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving. Last year, 31% of all charitable giving occurred in…
Three Voices to Listen to When Conducting a Social Media Audit
A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature…
The Great Thanksgiving Listen
Thanksgiving is a time to gather around the table with those closest to you to reflect – hopefully with gratitude – on the year past….
26.2 Meaningful Miles
It’s Marathon Week here in New York City. Barricades and bleachers are already set up at the finish line in Central Park, as the crisp autumn…
Three Ways to Give Back this Fall
We are having some beautiful fall weather here in New York City. It’s the kind of weather that makes you want to get outside and…
New Service: Video Pre-Roll
Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options. Increasingly, clients are asking to get their video content placed and viewed…
Mobile Advertising and the Ad Blocking Controversy
“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its…