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Nielsen Reports Continued Strong PSA Results in 2023
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Implementing the New Accounting Requirements For Broadcast Public Service Announcements
Starting in June 2023, nonprofits will need to comply with ASU 2020-07, a new requirement for public service announcement campaigns. The Financial Accounting Standards Board…
Fundamental Marketing Musts in an Unpredictable World
This year has definitely thrown us some curve balls. While we hope next year will be different, it’s impossible to predict what 2021 will bring….
Nonprofits Share ‘Giving Season’ Ideas to Boost Donations
Nonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series…
Digital Marketing Now… and for 2021
As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem…
Navigating Media Campaigns During the Elections
With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. …
How To Effectively Reach Today’s Growing and Diverse Hispanic Market
According to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the…
Video Remains a Key Marketing Strategy for 2020
As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much…
PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS
Every February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor…
‘Tis the Season for Nonprofits to Value their Gift-in-Kind Donations
As December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes…
Giving Tuesday is December 3rd
Here’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on…