Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month…

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According…

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires…

Featured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are…

In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent…

While the “Giving Season” seems a long way off, it’s really not.  Donation-related searches start going up as early as September.    To make sure your…

Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on…

Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences.   The…