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Nonprofits See Major Surge in Their Television PSA Airings
According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today. However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
Is your organization eligible to air a television PSA?
I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…
Hispanics Remain A Powerful Force Within U.S. Population
As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic…
Experts Talk About Nonprofit Digital Marketing
This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. This session focused on nonprofit digital marketing and featured two experts representing…
A Baseball Quote That Helps with Marketing
During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. …
Measuring for Digital Marketing Campaign Success
The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…
Nonprofits Share Digital & Social Media Success
Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry. This session focused on…
Three Tips for Sustaining Brand Awareness
The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the…
Medical Associations Share Ideas / Challenges
Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations. The open forum is simply an idea exchange where medical associations can learn…
Why We Are Proud to Celebrate Veterans Day
Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th?…