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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…

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Category: Digital Marketing for Nonprofit Organizations

Digital Marketing Campaign Analysis

Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies….

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Geofencing: What it is and why it is important for your organization’s marketing strategy

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever…

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Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.

Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.

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Experts Talk About Nonprofit Digital Marketing

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This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing…

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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. …

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Measuring for Digital Marketing Campaign Success

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The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

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Digital Marketing Now… and for 2021

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As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem…

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Video Remains a Key Marketing Strategy for 2020

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As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much…

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Measuring for Digital Marketing Campaign Success

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The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

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A Big Change to Facebook’s News Feed

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Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on…

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