The Hispanic Community: A Coveted Demographic for Marketers

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population.  The Census Bureau is also projecting that the…

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