Station Survey Reveals PSA Preferences Are Evolving

By Connect360 | November 9, 2017

Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences.   The results revealed the following:Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations of…

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