Archive for February 2015
A Connecting the Dots White Paper… Using Public Service Announcements to Improve Nonprofit Communications and Financial Performance
I wanted to share this article that I wrote for nonprofit professionals who would appreciate knowing more about the extraordinary benefits Public Service Announcements can deliver to 501 (c) (3) organizations. These…
Read MorePSA Media Valuation
A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This donation must be reported on…
Read MoreSocial Media Week in New York!
There are many terrific events and speakers scheduled. Check out the agenda here… http://socialmediaweek.org/newyork/
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