Archive for September 2015
New Service: Video Pre-Roll
Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options. Increasingly, clients are asking to get their video content placed and viewed online, and pre-roll is a great way to accomplish that. We have reached an agreement with DynAdmic, a contextual video ad network that does hyper-targeting with video by analyzing the content…
Read MoreMobile Advertising and the Ad Blocking Controversy
“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its new mobile operating system, iOS 9. However, within a couple of days, the number 1 ad blocking app was pulled from the App Store after only 36 hours at the top.…
Read MoreThe Benefits and Shortcomings of Facebook’s “Donate Now” Button
Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as a “call to action” that nonprofits can use on their Facebook pages. It is a means of driving traffic toward their sites and increasing donations. There are some pitfalls, though.…
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