Archive for June 2021
Is your organization eligible to air a television PSA?
I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to that restaurant anymore because it is too crowded.” Funny? Sure, but I actually heard something just like this the other day. It was about Public…
Read MoreHispanics Remain A Powerful Force Within U.S. Population
As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing. This is especially true in terms of marketing for the Hispanic community, which remains a sought-after and powerful force within the U.S. population. In advance of Hispanic…
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