Archive for February 2024
Case Study: In-App Mobile Campaign
How An In-App Mobile Campaign Attracted a Record Click Rate
Read MoreDo People Still Listen to Radio?
I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about whether people still watch television and readers responded with the question, “Great, but do people still listen to radio?” I was curious too. Clearly, the way people listen to…
Read MoreDo People Still Watch TV?
The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for entertainment and information. According to Nielsen, total television viewership continued to grow in 2023, with people watching an average of 33 hours of television a week. In February 2023,…
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