Earlier this year I watched the Human Rights Campaign (HRC) go viral on Facebook. The Human Rights Campaign is America’s largest civil rights organization that strives to end discrimination against LGBT citizens. Facebook followers united together to support marriage equality by helping spread awareness through likes and comments, while tons of followers even changed their […]
CONTINUE READINGA small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head on its own and showing signs of improved gross-motor coordination. Given that, I thought it would be interesting to ask, as Ed Koch (a former mayor of New York City […]
CONTINUE READINGOne of the toughest challenges facing PR professionals is how best to connect your campaign message with the right audiences. Given the number of outlets available to marketers today, everything from social media, mobile, TV, radio and print to billboards, elevators, supermarkets and gas stations, it can be overwhelming to try and figure out where […]
CONTINUE READINGTerrific social discovery conference in NYC next week! Check it out. http://glimpseconf.com/
CONTINUE READINGLast week I had the wonderful opportunity to join our Vice President Annette Minkalis on a business trip down in the D.C area. Aside from meeting with a majority of our fabulous clients, I also had the pleasure of having lunch with a PSA gatekeeper from the National Association of Broadcasters (NAB). The takeaways from […]
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