Archive for November 2016
PSA Media Valuations: Does Methodology Matter?
While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA…
Read MoreNonprofits Attend Seminar with Traditional and Digital Media Experts
Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the…
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